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Oliver Roup
Oliver Roup is an entrepreneur and computer scientist originally from Toronto, Canada. Roup is the founder and CEO of the content monetization service VigLink.
==Professional and educational background==
Before founding VigLink, Roup worked at Microsoft where he was responsible for directing products for media properties like Xbox Live Marketplace, Zune Marketplace, and MSN Entertainment. He has also served in roles at Echo networks, Paul Allen’s Vulcan Inc., the BBC’s iPlayer, and the Founders Fund.〔〔 Some of his patents cover micro-transactions, media, and metadata.〔
Roup founded VigLink, a service that connects web publishers and bloggers with affiliate advertising solutions, in 2009 and is the company’s current CEO. 〔 In a January 2012 interview with Idea Mensch, he was quoted as saying that the inspiration for VigLink came when he “wrote a crawler to count links to Amazon on the web and found that less than 50% were enrolled in the affiliate program (meaning the publisher would be compensated if a purchase resulted from the click)” and that he viewed the discovery as “an indicator that there was room for improvement in the space. Publishers either weren’t aware that affiliate programs existed or found them too time consuming and difficult to use.”〔〔
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